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The evolution of online typography

The evolution of online typography

January 29, 2016

In the world of branding, typography, both online and offline, plays an important (yet often unrecognised) role. Well-crafted typography will reflect and reinforce the values and image of your brand. It will engage your intended audience, and encourage them to take positive action. The technology which is available to today’s graphic designer allows real opportunities…

Our favourite things…

Our favourite things…

December 17, 2015

Red-breasted robins and stripey sweet humbugs, Cute little stockings and spiced wine in hot mugs, Mince pies and presents, all tied up with strings, These are a few of our favourite things… This year we asked everyone at WPA Pinfold what they love about Christmas and why. Read on to find out more about what we…

Join the brand revolution

Join the brand revolution

November 6, 2015

The Big Beer Bang There has been a beer revolution in recent years, which has been driven by the American ‘craft’ brewers, who revolted against the big beer ‘factories’ (AB, Miller Coors, Pabst, etc) and created a whole new beer drinking culture. The mantle has been taken up in the UK, although the lines are more…

That which we call a rose, by any other name would smell as sweet

That which we call a rose, by any other name would smell as sweet

July 24, 2015

Every street you walk down, every bar you walk into, you’ll no doubt see a vast array of beautiful looking beers sitting on the bar. New breweries are popping up everywhere (over 1,400 in the UK alone) and I’m a huge fan of this surge in varieties of beer, but it appears to be affecting…

Pedalling to victory

Pedalling to victory

May 21, 2015

The idyllic Yorkshire countryside, the golden Yorkshire sun shining, the warm Yorkshire breeze whistling past you as you glide, effortlessly, down a beautiful country road – and all in the name of charity – what more could you want? On May 8th, four brave members of the WPA Pinfold team took part in the 2015 Carter…

Inspiring creativity

Inspiring creativity

April 30, 2015

Have you heard of our Design Academy? It’s aimed at design graduates (graphic and digital) who want to get their first experience of working in a successful brand design studio. We offer paid placements, working with one our specialist teams with a design director as a mentor, as part of our permanent recruitment process. If…

WPA goes underground

WPA goes underground

April 2, 2015

Here’s a little known fact around these parts: we have recently developed the underground basement of our striking design studio – a converted Victorian library. Our breathtaking building is an architectural classic, built in 1903, with its beautiful, ornate terracotta brickwork and towering spire; it also has an interesting story behind it. The listed building…

Innovative insights

Innovative insights

February 20, 2015

The fast moving consumer landscape is constantly evolving as the retail revolution gains pace. Choice is everywhere, in store, online and across every media channel. The threats are price erosion and dilution of consumer loyalty. Brands need to build trust across all routes to market and use innovation to help engage and retain their audience. Innovation…

Political branding – a vote for change

Political branding – a vote for change

January 21, 2015

Politics is – or should be – a serious business and, as we all know, branding is a serious business too. Yet, for some reason, our major political parties have treated their own branding as something of a side issue, creating confusion rather than cohesion. What lessons could they and should they learn from the…

An unconventional Christmas tree

An unconventional Christmas tree

December 24, 2014

Christmas at WPA is not necessarily as traditional as one might envisage. With every Christmas that approaches, the WPA team wait in anticipation to find out what surprises that year will bring. Of course we wouldn’t just decorate our studio with the conventional Nordic spruce, tinsel and baubles. That would be too easy. We take a…

What if someone trademarked Christmas…

What if someone trademarked Christmas…

December 15, 2014

To trademark Christmas would be something akin to ‘The Grinch Who Stole Christmas’ — unthinkable? Well think again. There are 126 UK and EU trademark registrations that include Christmas in their names (at the last count), including the Spirit of Christmas, registered to Heatons, Dublin. And there is worse, Christmas is owned by Geobra Brandstätter…